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Managing Innovation

- Integrating Technological, Market and Organizational Change
Af: Joe Tidd, John R. Bessant Engelsk Paperback

Managing Innovation

- Integrating Technological, Market and Organizational Change
Af: Joe Tidd, John R. Bessant Engelsk Paperback
Tjek vores konkurrenters priser
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. “Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.
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Tjek vores konkurrenters priser
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. “Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.
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Produktdetaljer
Sprog: Engelsk
Sider: 624
ISBN-13: 9781119713302
Indbinding: Paperback
Udgave: 7
ISBN-10: 1119713307
Kategori: Automatisk styrings- & reguleringsteknik
Udg. Dato: 18 dec 2020
Længde: 33mm
Bredde: 253mm
Højde: 205mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 18 dec 2020
Forfatter(e): Joe Tidd, John R. Bessant
Forfatter(e) Joe Tidd, John R. Bessant

Kategori Automatisk styrings- & reguleringsteknik

ISBN-13 9781119713302

Sprog Engelsk

Indbinding Paperback

Sider 624

Udgave 7

Længde 33mm

Bredde 253mm

Højde 205mm

Udg. Dato 18 dec 2020

Oplagsdato 18 dec 2020

Forlag John Wiley & Sons Inc