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Managerial Economics
- Problem-Solving in a Digital World
Engelsk Paperback
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Managerial Economics
- Problem-Solving in a Digital World
Engelsk Paperback

696 kr
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Om denne bog
Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels.
Product detaljer
Sprog:
Engelsk
Sider:
808
ISBN-13:
9781108984508
Indbinding:
Paperback
Udgave:
ISBN-10:
1108984509
Kategori:
Udg. Dato:
13 jan 2022
Længde:
43mm
Bredde:
246mm
Højde:
190mm
Forlag:
Cambridge University Press
Oplagsdato:
13 jan 2022
Forfatter(e):
Kategori sammenhænge