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M: Marketing ISE

Af: Dhruv Grewal, Michael Levy Engelsk Paperback

M: Marketing ISE

Af: Dhruv Grewal, Michael Levy Engelsk Paperback
Tjek vores konkurrenters priser
M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing the landscape of marketing.

Throughout the chapters, M: Marketing 8e incorporates Adding Value, Ethical & Societal Dilemma and Social Marketing features into each chapter to reflect the ever-changing landscape. Between 73 new boxed inserts, 17 new chapter openers, new case analysis exercises, marketing analytics toolkit exercises, and new Application-Based Activities, there are plenty of examples and exercises. Keep your course current by subscribing to the Grewal Levy Marketing blog (grewallevymarketing.com), which brings current marketing issues to your class, complete with discussion questions.
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Tjek vores konkurrenters priser
M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing the landscape of marketing.

Throughout the chapters, M: Marketing 8e incorporates Adding Value, Ethical & Societal Dilemma and Social Marketing features into each chapter to reflect the ever-changing landscape. Between 73 new boxed inserts, 17 new chapter openers, new case analysis exercises, marketing analytics toolkit exercises, and new Application-Based Activities, there are plenty of examples and exercises. Keep your course current by subscribing to the Grewal Levy Marketing blog (grewallevymarketing.com), which brings current marketing issues to your class, complete with discussion questions.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 530
ISBN-13: 9781265056704
Indbinding: Paperback
Udgave: 8
ISBN-10: 1265056706
Kategori: Erhvervsliv, virksomheder og ledelse
Udg. Dato: 24 mar 2022
Længde: 19mm
Bredde: 230mm
Højde: 274mm
Forlag: McGraw-Hill Education
Oplagsdato: 24 mar 2022
Forfatter(e): Dhruv Grewal, Michael Levy
Forfatter(e) Dhruv Grewal, Michael Levy

Kategori Erhvervsliv, virksomheder og ledelse

ISBN-13 9781265056704

Sprog Engelsk

Indbinding Paperback

Sider 530

Udgave 8

Længde 19mm

Bredde 230mm

Højde 274mm

Udg. Dato 24 mar 2022

Oplagsdato 24 mar 2022

Forlag McGraw-Hill Education

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