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Lifestyle Gurus

- Constructing Authority and Influence Online
Af: Stephanie A. Baker, Chris Rojek Engelsk Hardback

Lifestyle Gurus

- Constructing Authority and Influence Online
Af: Stephanie A. Baker, Chris Rojek Engelsk Hardback
Tjek vores konkurrenters priser
The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as ‘authentic’, ‘accessible’ and ‘outside of the system’, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.
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The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as ‘authentic’, ‘accessible’ and ‘outside of the system’, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9781509530175
Indbinding: Hardback
Udgave:
ISBN-10: 1509530177
Kategori: Medievidenskab
Udg. Dato: 6 dec 2019
Længde: 23mm
Bredde: 236mm
Højde: 158mm
Forlag: John Wiley and Sons Ltd
Oplagsdato: 6 dec 2019
Forfatter(e): Stephanie A. Baker, Chris Rojek
Forfatter(e) Stephanie A. Baker, Chris Rojek

Kategori Medievidenskab

ISBN-13 9781509530175

Sprog Engelsk

Indbinding Hardback

Sider 224

Udgave

Længde 23mm

Bredde 236mm

Højde 158mm

Udg. Dato 6 dec 2019

Oplagsdato 6 dec 2019

Forlag John Wiley and Sons Ltd

Kategori sammenhænge