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Lie-Ability

- How Leaders Build and Break Trust
Af: Alan Watkins, Simon Jones Engelsk Paperback

Lie-Ability

- How Leaders Build and Break Trust
Af: Alan Watkins, Simon Jones Engelsk Paperback
Tjek vores konkurrenters priser

Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, revenues and futures. But sadly, deceit has infected business and become widespread. Far too many leaders now use their own "alternative facts", to mislead and misinform their customers, colleagues and communities. The skilfulness and ease with which some leaders now lie has become a Lie-Ability. And when customers stop trusting the products, services or the stories a leader tells, then the business suffers.

If business leaders don’t lead a truth renaissance, we are all lost. People no longer trust politicians or the media. And many of the institutions and professions we used to turn to have also lost trust. The only people that can really save us now are business leaders. We need to become truth advocates and activists. We must re-establish a new norm where we tell the truth to ourselves, to our employees, to our shareholders, to our customers and to society at large.

This book explores the 7 Deadly Lies that business tells itself, the 7 Dark Arts of Deception that are still used with monotonous regularity to manipulate the narrative. It offers C-suite leaders and senior managers a clear path out of deceit. It provides a solution to the Lie-Ability of some leaders by developing a deeper understanding of truth, how to reclaim it and how to build back trust.

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Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, revenues and futures. But sadly, deceit has infected business and become widespread. Far too many leaders now use their own "alternative facts", to mislead and misinform their customers, colleagues and communities. The skilfulness and ease with which some leaders now lie has become a Lie-Ability. And when customers stop trusting the products, services or the stories a leader tells, then the business suffers.

If business leaders don’t lead a truth renaissance, we are all lost. People no longer trust politicians or the media. And many of the institutions and professions we used to turn to have also lost trust. The only people that can really save us now are business leaders. We need to become truth advocates and activists. We must re-establish a new norm where we tell the truth to ourselves, to our employees, to our shareholders, to our customers and to society at large.

This book explores the 7 Deadly Lies that business tells itself, the 7 Dark Arts of Deception that are still used with monotonous regularity to manipulate the narrative. It offers C-suite leaders and senior managers a clear path out of deceit. It provides a solution to the Lie-Ability of some leaders by developing a deeper understanding of truth, how to reclaim it and how to build back trust.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 206
ISBN-13: 9781032303796
Indbinding: Paperback
Udgave:
ISBN-10: 1032303794
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 30 nov 2022
Længde: 17mm
Bredde: 235mm
Højde: 155mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 30 nov 2022
Forfatter(e): Alan Watkins, Simon Jones
Forfatter(e) Alan Watkins, Simon Jones

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032303796

Sprog Engelsk

Indbinding Paperback

Sider 206

Udgave

Længde 17mm

Bredde 235mm

Højde 155mm

Udg. Dato 30 nov 2022

Oplagsdato 30 nov 2022

Forlag Taylor & Francis Ltd

Kategori sammenhænge