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Key Account Management Excellence in Pharma & Medtech

Engelsk Paperback

Key Account Management Excellence in Pharma & Medtech

Engelsk Paperback
Tjek vores konkurrenters priser

Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities. Pharmaceutical and medtech companies are increasingly pursuing KAM in response to the rapid rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers.

This book is groundbreaking in both its scope and its tailoring of leading KAM practices specifically for life sciences. The central theme is that "key account management is an organization-wide business strategy, not just a role or a sales-specific initiative." KAM is a strategy focused on providing unique offerings and value through an orchestrated, cross-functional, go-to-market model designed specifically to address the needs and engagement preferences of a unique segment of customers. The insights and practices shared in this book are designed to be a valuable reference at every stage of the KAM journey.

The book has been designed to facilitate a common language and deep understanding of KAM issues and leading practices organization-wide—particularly for life sciences leaders, account managers and cross-functional team members responsible for building, transforming and supporting their organization’s KAM strategies and capabilities.

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Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities. Pharmaceutical and medtech companies are increasingly pursuing KAM in response to the rapid rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers.

This book is groundbreaking in both its scope and its tailoring of leading KAM practices specifically for life sciences. The central theme is that "key account management is an organization-wide business strategy, not just a role or a sales-specific initiative." KAM is a strategy focused on providing unique offerings and value through an orchestrated, cross-functional, go-to-market model designed specifically to address the needs and engagement preferences of a unique segment of customers. The insights and practices shared in this book are designed to be a valuable reference at every stage of the KAM journey.

The book has been designed to facilitate a common language and deep understanding of KAM issues and leading practices organization-wide—particularly for life sciences leaders, account managers and cross-functional team members responsible for building, transforming and supporting their organization’s KAM strategies and capabilities.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 216
ISBN-13: 9781032128580
Indbinding: Paperback
Udgave:
ISBN-10: 1032128585
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 28 feb 2022
Længde: 21mm
Bredde: 235mm
Højde: 154mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 28 feb 2022
Forfatter(e):
Forfatter(e)

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032128580

Sprog Engelsk

Indbinding Paperback

Sider 216

Udgave

Længde 21mm

Bredde 235mm

Højde 154mm

Udg. Dato 28 feb 2022

Oplagsdato 28 feb 2022

Forlag Taylor & Francis Ltd