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Involving Customers In New Service Development

Engelsk Paperback

Involving Customers In New Service Development

Engelsk Paperback
Tjek vores konkurrenters priser

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

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This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

Produktdetaljer
Sprog: Engelsk
Sider: 332
ISBN-13: 9781911299714
Indbinding: Paperback
Udgave:
ISBN-10: 1911299719
Udg. Dato: 13 okt 2006
Længde: 0mm
Bredde: 0mm
Højde: 0mm
Forlag: Imperial College Press
Oplagsdato: 13 okt 2006
Forfatter(e):
Forfatter(e)


Kategori Virksomhedsinnovation


ISBN-13 9781911299714


Sprog Engelsk


Indbinding Paperback


Sider 332


Udgave


Længde 0mm


Bredde 0mm


Højde 0mm


Udg. Dato 13 okt 2006


Oplagsdato 13 okt 2006


Forlag Imperial College Press

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