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  3. E-handel: forretningsmæssige aspekter

Introduction to Electronic Commerce and Social Commerce

Af: Judy Whiteside, David King, Efraim Turban, Jon Outland Engelsk Hardback

Introduction to Electronic Commerce and Social Commerce

Af: Judy Whiteside, David King, Efraim Turban, Jon Outland Engelsk Hardback
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This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.

The book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

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This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.

The book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 435
ISBN-13: 9783319500904
Indbinding: Hardback
Udgave:
ISBN-10: 3319500902
Kategori: E-handel: forretningsmæssige aspekter
Udg. Dato: 4 maj 2017
Længde: 31mm
Bredde: 289mm
Højde: 220mm
Forlag: Springer International Publishing AG
Oplagsdato: 4 maj 2017
Forfatter(e): Judy Whiteside, David King, Efraim Turban, Jon Outland
Forfatter(e) Judy Whiteside, David King, Efraim Turban, Jon Outland

Kategori E-handel: forretningsmæssige aspekter

ISBN-13 9783319500904

Sprog Engelsk

Indbinding Hardback

Sider 435

Udgave

Længde 31mm

Bredde 289mm

Højde 220mm

Udg. Dato 4 maj 2017

Oplagsdato 4 maj 2017

Forlag Springer International Publishing AG

Kategori sammenhænge