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Introducing Social Semiotics

- An Introductory Textbook
Af: Theo van Leeuwen Engelsk Paperback

Introducing Social Semiotics

- An Introductory Textbook
Af: Theo van Leeuwen Engelsk Paperback
Tjek vores konkurrenters priser
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
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Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
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Produktdetaljer
Sprog: Engelsk
Sider: 308
ISBN-13: 9780415249447
Indbinding: Paperback
Udgave:
ISBN-10: 0415249449
Kategori: Semantik, diskursanalyse, stilistik
Udg. Dato: 13 dec 2004
Længde: 17mm
Bredde: 175mm
Højde: 245mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 13 dec 2004
Forfatter(e): Theo van Leeuwen
Forfatter(e) Theo van Leeuwen

Kategori Semantik, diskursanalyse, stilistik

ISBN-13 9780415249447

Sprog Engelsk

Indbinding Paperback

Sider 308

Udgave

Længde 17mm

Bredde 175mm

Højde 245mm

Udg. Dato 13 dec 2004

Oplagsdato 13 dec 2004

Forlag Taylor & Francis Ltd