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Intellectual Property Management
- Interdisciplinary Knowledge for Business Decision-Making
Engelsk Hardback
Intellectual Property Management
- Interdisciplinary Knowledge for Business Decision-Making
Engelsk Hardback

478 kr
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Om denne bog

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.

This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.


Product detaljer
Sprog:
Engelsk
Sider:
112
ISBN-13:
9783031267420
Indbinding:
Hardback
Udgave:
ISBN-10:
3031267427
Udg. Dato:
29 mar 2023
Længde:
14mm
Bredde:
219mm
Højde:
156mm
Forlag:
Springer International Publishing AG
Oplagsdato:
29 mar 2023
Forfatter(e):
Kategori sammenhænge