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Integrated Marketing Communications in Risk and Crisis Contexts

- A Culture-Centered Approach

Integrated Marketing Communications in Risk and Crisis Contexts

- A Culture-Centered Approach
Tjek vores konkurrenters priser

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics'' responses are to be realized by the sender of the messages.

Tjek vores konkurrenters priser
Normalpris
kr 383
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics'' responses are to be realized by the sender of the messages.

Produktdetaljer
Sprog: Engelsk
Sider: 210
ISBN-13: 9781793618795
Indbinding: Paperback
Udgave:
ISBN-10: 1793618798
Udg. Dato: 24 aug 2022
Længde: 13mm
Bredde: 151mm
Højde: 229mm
Forlag: Lexington Books
Oplagsdato: 24 aug 2022
Forfatter(e) Deanna D. Sellnow, Timothy L. Sellnow, Robert S. Littlefield


Kategori Kommunikationsstudier


ISBN-13 9781793618795


Sprog Engelsk


Indbinding Paperback


Sider 210


Udgave


Længde 13mm


Bredde 151mm


Højde 229mm


Udg. Dato 24 aug 2022


Oplagsdato 24 aug 2022


Forlag Lexington Books