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Integrated Marketing Communications in Risk and Crisis Contexts

- A Culture-Centered Approach
Af: Deanna D. Sellnow, Timothy L. Sellnow, Robert S. Littlefield Engelsk Paperback

Integrated Marketing Communications in Risk and Crisis Contexts

- A Culture-Centered Approach
Af: Deanna D. Sellnow, Timothy L. Sellnow, Robert S. Littlefield Engelsk Paperback
Tjek vores konkurrenters priser

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics'' responses are to be realized by the sender of the messages.

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Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics'' responses are to be realized by the sender of the messages.

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Produktdetaljer
Sprog: Engelsk
Sider: 210
ISBN-13: 9781793618795
Indbinding: Paperback
Udgave:
ISBN-10: 1793618798
Kategori: Kommunikationsstudier
Udg. Dato: 24 aug 2022
Længde: 13mm
Bredde: 151mm
Højde: 229mm
Forlag: Lexington Books
Oplagsdato: 24 aug 2022
Forfatter(e): Deanna D. Sellnow, Timothy L. Sellnow, Robert S. Littlefield
Forfatter(e) Deanna D. Sellnow, Timothy L. Sellnow, Robert S. Littlefield

Kategori Kommunikationsstudier

ISBN-13 9781793618795

Sprog Engelsk

Indbinding Paperback

Sider 210

Udgave

Længde 13mm

Bredde 151mm

Højde 229mm

Udg. Dato 24 aug 2022

Oplagsdato 24 aug 2022

Forlag Lexington Books