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Inside the Tornado

- Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Af: Geoffrey A. Moore Engelsk Paperback

Inside the Tornado

- Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Af: Geoffrey A. Moore Engelsk Paperback
Tjek vores konkurrenters priser

In this, the second of Geoff Moore''s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author''s note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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In this, the second of Geoff Moore''s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author''s note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9780060745813
Indbinding: Paperback
Udgave:
ISBN-10: 0060745819
Kategori: Salg og marketing
Udg. Dato: 20 mar 2011
Længde: 17mm
Bredde: 137mm
Højde: 203mm
Forlag: HarperCollins Publishers Inc
Oplagsdato: 20 mar 2011
Forfatter(e): Geoffrey A. Moore
Forfatter(e) Geoffrey A. Moore


Kategori Salg og marketing


ISBN-13 9780060745813


Sprog Engelsk


Indbinding Paperback


Sider 272


Udgave


Længde 17mm


Bredde 137mm


Højde 203mm


Udg. Dato 20 mar 2011


Oplagsdato 20 mar 2011


Forlag HarperCollins Publishers Inc