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Innovation Management
- Context, strategies, systems and processes
Engelsk Paperback
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Innovation Management
- Context, strategies, systems and processes
Engelsk Paperback

946 kr
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Om denne bog

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?

This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. 

Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios. 

 

Product detaljer
Sprog:
Engelsk
Sider:
568
ISBN-13:
9780273683766
Indbinding:
Paperback
Udgave:
ISBN-10:
0273683764
Udg. Dato:
22 jul 2010
Længde:
29mm
Bredde:
188mm
Højde:
243mm
Forlag:
Pearson Education Limited
Oplagsdato:
22 jul 2010
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