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Images of Utopia in the Advertising Page

Af: Alessandra Manca, Luigi Manca Engelsk Hardback

Images of Utopia in the Advertising Page

Af: Alessandra Manca, Luigi Manca Engelsk Hardback
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In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public’s unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusioned—and predominantly white—Americans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.

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In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public’s unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusioned—and predominantly white—Americans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.

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Produktdetaljer
Sprog: Engelsk
Sider: 114
ISBN-13: 9781666959147
Indbinding: Hardback
Udgave:
ISBN-10: 1666959146
Kategori: Populærkultur
Udg. Dato: 15 feb 2025
Længde: 15mm
Bredde: 152mm
Højde: 229mm
Forlag: Lexington Books
Oplagsdato: 15 feb 2025
Forfatter(e): Alessandra Manca, Luigi Manca
Forfatter(e) Alessandra Manca, Luigi Manca

Kategori Populærkultur

ISBN-13 9781666959147

Sprog Engelsk

Indbinding Hardback

Sider 114

Udgave

Længde 15mm

Bredde 152mm

Højde 229mm

Udg. Dato 15 feb 2025

Oplagsdato 15 feb 2025

Forlag Lexington Books