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Image and Emotion in Voter Decisions

- The Affect Agenda
Af: Renita Coleman, Denis Wu Engelsk Paperback

Image and Emotion in Voter Decisions

- The Affect Agenda
Af: Renita Coleman, Denis Wu Engelsk Paperback
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Drawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of political candidates and its influence at both aggregate and individual levels. When facing complex political decisions, voters often rely on gut feelings and first impressions but then endeavor to come up with a “rational” reason to justify their actions. Image and Emotion in Voter Decisions: The Affect Agenda examines how and why voters make the decisions they do by examining the influence of the media’s coverage of politicians’ images. Topics include the role of visual and verbal cues in communicating affective information, the influence of demographics on affective agenda setting, whether positive or negative tone is more powerful, and the role of emotion in second-level agenda setting. Image and Emotion in Voter Decisions will challenge readers to think critically about political information processing and a new way of systematically thinking about agenda setting in elections.
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Drawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of political candidates and its influence at both aggregate and individual levels. When facing complex political decisions, voters often rely on gut feelings and first impressions but then endeavor to come up with a “rational” reason to justify their actions. Image and Emotion in Voter Decisions: The Affect Agenda examines how and why voters make the decisions they do by examining the influence of the media’s coverage of politicians’ images. Topics include the role of visual and verbal cues in communicating affective information, the influence of demographics on affective agenda setting, whether positive or negative tone is more powerful, and the role of emotion in second-level agenda setting. Image and Emotion in Voter Decisions will challenge readers to think critically about political information processing and a new way of systematically thinking about agenda setting in elections.
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Produktdetaljer
Sprog: Engelsk
Sider: 282
ISBN-13: 9781498514033
Indbinding: Paperback
Udgave:
ISBN-10: 1498514030
Kategori: Valg og folkeafstemninger
Udg. Dato: 30 aug 2016
Længde: 23mm
Bredde: 276mm
Højde: 153mm
Forlag: Lexington Books
Oplagsdato: 30 aug 2016
Forfatter(e): Renita Coleman, Denis Wu
Forfatter(e) Renita Coleman, Denis Wu

Kategori Valg og folkeafstemninger

ISBN-13 9781498514033

Sprog Engelsk

Indbinding Paperback

Sider 282

Udgave

Længde 23mm

Bredde 276mm

Højde 153mm

Udg. Dato 30 aug 2016

Oplagsdato 30 aug 2016

Forlag Lexington Books