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How to Manage Your Global Reputation
- A Guide to the Dynamics of International Public Relations
Engelsk Paperback
How to Manage Your Global Reputation
- A Guide to the Dynamics of International Public Relations
Engelsk Paperback

589 kr
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Om denne bog
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world''s prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
Product detaljer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781349140725
Indbinding:
Paperback
Udgave:
ISBN-10:
1349140724
Udg. Dato:
1 jan 1998
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Palgrave Macmillan
Oplagsdato:
1 jan 1998
Forfatter(e):
Kategori sammenhænge