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How to Grow Enrollment in Online Higher Education

- Strategies for Marketing and Recruitment
Engelsk Paperback

How to Grow Enrollment in Online Higher Education

- Strategies for Marketing and Recruitment
Engelsk Paperback

378 kr
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6 - 8 hverdage

Om denne bog

How to Grow Enrollment in Online Higher Education offers practical guidance on how to more effectively attract and recruit students to online college and university programs. Despite the proliferation of online degree and certificate programs, only a handful of large, name-brand institutions have the resources to master the challenges of marketing and recruitment. This book includes a first-of-its-kind blueprint for colleges and universities working to set up online programs that can grow their enrollment and support their operations financially. These accessible chapters provide step-by-step marketing strategies, detail the specific needs and values of fully online enrollees, and explore the staffing, talent, and technologies needed to competitively recruit new students.

Product detaljer
Sprog:
Engelsk
Sider:
188
ISBN-13:
9781032839929
Indbinding:
Paperback
Udgave:
ISBN-10:
1032839929
Udg. Dato:
31 jan 2025
Længde:
16mm
Bredde:
231mm
Højde:
151mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
31 jan 2025
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