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Hidden in Plain Sight

- How to Create Extraordinary Products for Tomorrow's Customers
Af: Simon Steinhardt, Jan Chipchase Engelsk Hardback

Hidden in Plain Sight

- How to Create Extraordinary Products for Tomorrow's Customers
Af: Simon Steinhardt, Jan Chipchase Engelsk Hardback
Tjek vores konkurrenters priser

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. 

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.

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Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. 

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780062125699
Indbinding: Hardback
Udgave:
ISBN-10: 0062125699
Udg. Dato: 20 jun 2013
Længde: 23mm
Bredde: 162mm
Højde: 234mm
Forlag: HarperCollins Publishers Inc
Oplagsdato: 20 jun 2013
Forfatter(e) Simon Steinhardt, Jan Chipchase


Kategori Forskningsledelse og udviklingsledelse


ISBN-13 9780062125699


Sprog Engelsk


Indbinding Hardback


Sider 256


Udgave


Længde 23mm


Bredde 162mm


Højde 234mm


Udg. Dato 20 jun 2013


Oplagsdato 20 jun 2013


Forlag HarperCollins Publishers Inc