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Health Advocacy

- A Communication Approach
Af: Chervin Lam, Marifran Mattson Engelsk Hardback

Health Advocacy

- A Communication Approach
Af: Chervin Lam, Marifran Mattson Engelsk Hardback
Tjek vores konkurrenters priser
There is growing emphasis in Health Communication on the study of communication processes that aim to change systems, policies, beliefs, attitudes, and/or behaviors for the betterment of the health of individuals and communities. Engagement on behalf of individual and community health is the basis of health advocacy - the attempted effort to change health policies so that better health outcomes may result.
This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.
The Health Communication Advocacy Model is provided as a framework for exploring these issues. The model emphasizes the message design process, particularly in the tailoring of messages to address the needs of target audiences. However, consideration of important health advocacy concepts also is provided, including how to organize an advocacy team, approaches to formative research, research-based strategies for crafting effective health advocacy messages, and recommendations for what to do when an advocacy campaign is ending. This framework is designed for users to execute an advocacy effort for any health issue – from obesity, to cancer and smoking - in an efficient and effective manner.
Ultimately, readers will learn how to lead a successful advocacy campaign and accomplish their desired advocacy goals.
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There is growing emphasis in Health Communication on the study of communication processes that aim to change systems, policies, beliefs, attitudes, and/or behaviors for the betterment of the health of individuals and communities. Engagement on behalf of individual and community health is the basis of health advocacy - the attempted effort to change health policies so that better health outcomes may result.
This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.
The Health Communication Advocacy Model is provided as a framework for exploring these issues. The model emphasizes the message design process, particularly in the tailoring of messages to address the needs of target audiences. However, consideration of important health advocacy concepts also is provided, including how to organize an advocacy team, approaches to formative research, research-based strategies for crafting effective health advocacy messages, and recommendations for what to do when an advocacy campaign is ending. This framework is designed for users to execute an advocacy effort for any health issue – from obesity, to cancer and smoking - in an efficient and effective manner.
Ultimately, readers will learn how to lead a successful advocacy campaign and accomplish their desired advocacy goals.
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Produktdetaljer
Sprog: Engelsk
Sider: 189
ISBN-13: 9781433124235
Indbinding: Hardback
Udgave:
ISBN-10: 1433124238
Kategori: Vejledning i skrivning og redigering
Udg. Dato: 23 nov 2015
Længde: 15mm
Bredde: 230mm
Højde: 156mm
Forlag: Peter Lang Publishing Inc
Oplagsdato: 23 nov 2015
Forfatter(e): Chervin Lam, Marifran Mattson
Forfatter(e) Chervin Lam, Marifran Mattson

Kategori Vejledning i skrivning og redigering

ISBN-13 9781433124235

Sprog Engelsk

Indbinding Hardback

Sider 189

Udgave

Længde 15mm

Bredde 230mm

Højde 156mm

Udg. Dato 23 nov 2015

Oplagsdato 23 nov 2015

Forlag Peter Lang Publishing Inc