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Gut Feelings

Af: Gerd Gigerenzer Engelsk Paperback

Gut Feelings

Af: Gerd Gigerenzer Engelsk Paperback
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Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell''s Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer''s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).
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Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell''s Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer''s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).
Produktdetaljer
Sprog: Engelsk
Sider: 0
ISBN-13: 9780143113768
Indbinding: Paperback
Udgave:
ISBN-10: 0143113763
Kategori: Forside
Udg. Dato: 24 jun 2008
Længde: 13mm
Bredde: 196mm
Højde: 153mm
Forlag: Penguin Publishing Group
Oplagsdato: 24 jun 2008
Forfatter(e): Gerd Gigerenzer
Forfatter(e) Gerd Gigerenzer


Kategori Forside


ISBN-13 9780143113768


Sprog Engelsk


Indbinding Paperback


Sider 0


Udgave


Længde 13mm


Bredde 196mm


Højde 153mm


Udg. Dato 24 jun 2008


Oplagsdato 24 jun 2008


Forlag Penguin Publishing Group