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Guerrilla Marketing to Heal the World

- Combining Principles and Profit to Create the World We Want
Engelsk Paperback

Guerrilla Marketing to Heal the World

- Combining Principles and Profit to Create the World We Want
Engelsk Paperback

187 kr
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6 - 8 hverdage

Om denne bog
Create a Better World Through the Power of Profit!

Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real.

"Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:

Create projects (and products) that accomplish social change, profitability, and cost reduction all at once

Green your company in ways that save money and make money

Gain enormous positive reputation as a visionary company worth supporting

Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles

Turn marketing from a cost to a revenue stream

Embrace abundance and transformation---and stop worrying about market share

Product detaljer
Sprog:
Engelsk
Sider:
386
ISBN-13:
9781630476588
Indbinding:
Paperback
Udgave:
ISBN-10:
1630476587
Udg. Dato:
5 maj 2016
Længde:
27mm
Bredde:
229mm
Højde:
152mm
Forlag:
Morgan James Publishing llc
Oplagsdato:
5 maj 2016
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