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Fostering Employee Buy-in Through Effective Leadership Communication
Engelsk Paperback
Fostering Employee Buy-in Through Effective Leadership Communication
Engelsk Paperback

494 kr
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Om denne bog

Based on a case study of leadership communication in a time of organizational change, this book gives new leaders insights into the tools and skills needed to become effective, motivating communicators in their leadership careers.

 

Taking a holistic approach to communication and leadership, the book argues that employees buy in to change when they collectively feel engaged in meaningful work that will enrich the lives of customers, employees, and investors. Based on ethnographic research, it approaches the topic through an absorbing fiction-like retelling of an organization’s successful navigation of change against the backdrop of the 2007 mortgage crisis. In doing so, it establishes a framework for leaders to understand the principles behind how and why buy-in is generated in organizations. This unique approach allows readers to visualize leadership communication principles in practice.

 

Fostering Employee Buy-in is ideal as a supplementary text in introductory leadership communication, management, and business courses or as a text for new leaders interested in inspiring organizational change.

Product detaljer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780367626365
Indbinding:
Paperback
Udgave:
ISBN-10:
0367626365
Udg. Dato:
30 jul 2021
Længde:
30mm
Bredde:
227mm
Højde:
152mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
30 jul 2021
Forfatter(e):
Kategori sammenhænge