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Forecasting for the Pharmaceutical Industry

- Models for New Product and In-Market Forecasting and How to Use Them
Af: Arthur G. Cook Engelsk Paperback

Forecasting for the Pharmaceutical Industry

- Models for New Product and In-Market Forecasting and How to Use Them
Af: Arthur G. Cook Engelsk Paperback
Tjek vores konkurrenters priser
Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month''s production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex ’black box’ equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Arthur G. Cook''s highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.
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Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month''s production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex ’black box’ equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Arthur G. Cook''s highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.
Produktdetaljer
Sprog: Engelsk
Sider: 234
ISBN-13: 9781032838571
Indbinding: Paperback
Udgave: 2
ISBN-10: 1032838574
Udg. Dato: 24 jun 2024
Længde: 16mm
Bredde: 173mm
Højde: 245mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 24 jun 2024
Forfatter(e): Arthur G. Cook
Forfatter(e) Arthur G. Cook


Kategori Økonomiske prognoser


ISBN-13 9781032838571


Sprog Engelsk


Indbinding Paperback


Sider 234


Udgave 2


Længde 16mm


Bredde 173mm


Højde 245mm


Udg. Dato 24 jun 2024


Oplagsdato 24 jun 2024


Forlag Taylor & Francis Ltd