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Food Blogs, Postfeminism, and the Communication of Expertise

- Digital Domestics
Af: Alane L. Presswood Engelsk Hardback

Food Blogs, Postfeminism, and the Communication of Expertise

- Digital Domestics
Af: Alane L. Presswood Engelsk Hardback
Tjek vores konkurrenters priser
Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. Food blogging is big business, and cooking dinner has transformed from domestic drudgery into creative personal expression. What impact is all this discourse about food, cooking, and eating having on the women who create and consume these conversations? Alane L. Presswood examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. The relationships between individual brands, reader communities, and sociocultural trends are clarified via a systematic exploration of the strategies employed to create bonded, affective relationships on social media platforms. These food bloggers and their audiences illustrate how the capabilities of networked digital platforms both enable and constrain women as public communicators in ways that were impossible in previous media forms and how women relate to domesticity in a postfeminist American media culture. Scholars of communication, media studies, gender studies, and food studies will find this book particularly useful.
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Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. Food blogging is big business, and cooking dinner has transformed from domestic drudgery into creative personal expression. What impact is all this discourse about food, cooking, and eating having on the women who create and consume these conversations? Alane L. Presswood examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. The relationships between individual brands, reader communities, and sociocultural trends are clarified via a systematic exploration of the strategies employed to create bonded, affective relationships on social media platforms. These food bloggers and their audiences illustrate how the capabilities of networked digital platforms both enable and constrain women as public communicators in ways that were impossible in previous media forms and how women relate to domesticity in a postfeminist American media culture. Scholars of communication, media studies, gender studies, and food studies will find this book particularly useful.
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Produktdetaljer
Sprog: Engelsk
Sider: 172
ISBN-13: 9781498593687
Indbinding: Hardback
Udgave:
ISBN-10: 1498593682
Kategori: Medievidenskab
Udg. Dato: 3 dec 2019
Længde: 19mm
Bredde: 236mm
Højde: 160mm
Forlag: Lexington Books
Oplagsdato: 3 dec 2019
Forfatter(e): Alane L. Presswood
Forfatter(e) Alane L. Presswood

Kategori Medievidenskab

ISBN-13 9781498593687

Sprog Engelsk

Indbinding Hardback

Sider 172

Udgave

Længde 19mm

Bredde 236mm

Højde 160mm

Udg. Dato 3 dec 2019

Oplagsdato 3 dec 2019

Forlag Lexington Books