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Fighting Churn with Data

Af: Carl Gold Engelsk Paperback

Fighting Churn with Data

Af: Carl Gold Engelsk Paperback
Tjek vores konkurrenters priser

Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.

 

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.

 

Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.

 

•   Identifying processes suited to machine learning

•   Using machine learning to automate back office processes

•   Seven everyday business process projects

•   Using open source and cloud-based tools

•   Case studies for machine learning decision making

 

For readers with basic data analysis skills, including Python and SQL.

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Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.

 

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.

 

Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.

 

•   Identifying processes suited to machine learning

•   Using machine learning to automate back office processes

•   Seven everyday business process projects

•   Using open source and cloud-based tools

•   Case studies for machine learning decision making

 

For readers with basic data analysis skills, including Python and SQL.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 375
ISBN-13: 9781617296529
Indbinding: Paperback
Udgave:
ISBN-10: 161729652X
Kategori: Algoritmer og datastrukturer
Udg. Dato: 8 feb 2021
Længde: 34mm
Bredde: 235mm
Højde: 187mm
Forlag: Manning Publications
Oplagsdato: 8 feb 2021
Forfatter(e): Carl Gold
Forfatter(e) Carl Gold

Kategori Algoritmer og datastrukturer

ISBN-13 9781617296529

Sprog Engelsk

Indbinding Paperback

Sider 375

Udgave

Længde 34mm

Bredde 235mm

Højde 187mm

Udg. Dato 8 feb 2021

Oplagsdato 8 feb 2021

Forlag Manning Publications