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Explaining Consumer Choice

Af: G. Foxall
Engelsk Paperback

Explaining Consumer Choice

Af: G. Foxall
Engelsk Paperback

419 kr
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Om denne bog
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall''s contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781349547111
Indbinding:
Paperback
Udgave:
ISBN-10:
1349547115
Udg. Dato:
27 jun 2007
Længde:
0mm
Bredde:
140mm
Højde:
216mm
Forlag:
Palgrave Macmillan
Oplagsdato:
27 jun 2007
Forfatter(e):
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