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Events Management

- Principles and Practice
Af: Dr Razaq Raj, Dr Tahir Rashid Engelsk Hardback

Events Management

- Principles and Practice
Af: Dr Razaq Raj, Dr Tahir Rashid Engelsk Hardback
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Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas:•Concepts and Management: including entrepreneurship and human resource issues•Finance and Law: including costing, project management and risk management•Marketing and Media: including social media, multimedia technology, sponsorship and PR•Preparation and Operation: including logistics, design, crowd control and conventions•Events and Beyond: including sustainability, impacts, legacies and issues for the future of eventsEach of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.
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Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas:•Concepts and Management: including entrepreneurship and human resource issues•Finance and Law: including costing, project management and risk management•Marketing and Media: including social media, multimedia technology, sponsorship and PR•Preparation and Operation: including logistics, design, crowd control and conventions•Events and Beyond: including sustainability, impacts, legacies and issues for the future of eventsEach of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 352
ISBN-13: 9781915097217
Indbinding: Hardback
Udgave:
ISBN-10: 1915097215
Kategori: Serviceerhverv
Udg. Dato: 31 mar 2022
Længde: 0mm
Bredde: 189mm
Højde: 246mm
Forlag: Goodfellow Publishers Limited
Oplagsdato: 31 mar 2022
Forfatter(e): Dr Razaq Raj, Dr Tahir Rashid
Forfatter(e) Dr Razaq Raj, Dr Tahir Rashid

Kategori Serviceerhverv

ISBN-13 9781915097217

Sprog Engelsk

Indbinding Hardback

Sider 352

Udgave

Længde 0mm

Bredde 189mm

Højde 246mm

Udg. Dato 31 mar 2022

Oplagsdato 31 mar 2022

Forlag Goodfellow Publishers Limited