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Evaluating Public Relations

- A Guide to Planning, Research and Measurement
Af: Paul Noble, Tom Watson Engelsk Paperback

Evaluating Public Relations

- A Guide to Planning, Research and Measurement
Af: Paul Noble, Tom Watson Engelsk Paperback
Tjek vores konkurrenters priser

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies.
This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

Tjek vores konkurrenters priser
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Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies.
This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.

Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9780749468897
Indbinding: Paperback
Udgave:
ISBN-10: 0749468890
Kategori: PR
Udg. Dato: 3 jun 2014
Længde: 12mm
Bredde: 155mm
Højde: 232mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 jun 2014
Forfatter(e): Paul Noble, Tom Watson
Forfatter(e) Paul Noble, Tom Watson


Kategori PR


ISBN-13 9780749468897


Sprog Engelsk


Indbinding Paperback


Sider 208


Udgave


Længde 12mm


Bredde 155mm


Højde 232mm


Udg. Dato 3 jun 2014


Oplagsdato 3 jun 2014


Forlag Kogan Page Ltd

Kategori sammenhænge