Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Kurv
  1. Bog
  2. Sociologi
  3. Samfundsteori

Ethics in Social Marketing

Engelsk Paperback

Ethics in Social Marketing

Engelsk Paperback
Tjek vores konkurrenters priser

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group''s culture while calling for fundamental change within it?

In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 507
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group''s culture while calling for fundamental change within it?

In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9780878408207
Indbinding: Paperback
Udgave:
ISBN-10: 0878408207
Kategori: Samfundsteori
Udg. Dato: 5 feb 2001
Længde: 14mm
Bredde: 153mm
Højde: 229mm
Forlag: Georgetown University Press
Oplagsdato: 5 feb 2001
Forfatter(e):
Forfatter(e)

Kategori Samfundsteori

ISBN-13 9780878408207

Sprog Engelsk

Indbinding Paperback

Sider 224

Udgave

Længde 14mm

Bredde 153mm

Højde 229mm

Udg. Dato 5 feb 2001

Oplagsdato 5 feb 2001

Forlag Georgetown University Press