Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Essentials of Marketing Analytics: 2024 Release ISE

Af: Joseph Hair, Haya Ajjan, Dana E. Harrison Engelsk Paperback

Essentials of Marketing Analytics: 2024 Release ISE

Af: Joseph Hair, Haya Ajjan, Dana E. Harrison Engelsk Paperback
Tjek vores konkurrenters priser
The starting point in learning marketing analytics is to understand the marketing problem.  The second is asking the right business question.  The data will help you tell the story.   
 
We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more.  The era of Big Data has literally brought about huge amounts of data to review, analyze and solve.  Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them.  Essentials of Marketing Analytics covers both in a comprehensive, readable and flexible manner.  
 
Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more.  Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics is the most comprehensive, current, adaptable product on the market! 


Tjek vores konkurrenters priser
Normalpris
kr 592
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
The starting point in learning marketing analytics is to understand the marketing problem.  The second is asking the right business question.  The data will help you tell the story.   
 
We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more.  The era of Big Data has literally brought about huge amounts of data to review, analyze and solve.  Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them.  Essentials of Marketing Analytics covers both in a comprehensive, readable and flexible manner.  
 
Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more.  Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics is the most comprehensive, current, adaptable product on the market! 


Produktdetaljer
Sprog: Engelsk
Sider: 496
ISBN-13: 9781266931628
Indbinding: Paperback
Udgave: 2
ISBN-10: 1266931627
Udg. Dato: 19 mar 2024
Længde: 21mm
Bredde: 203mm
Højde: 253mm
Forlag: McGraw-Hill Education
Oplagsdato: 19 mar 2024
Forfatter(e) Joseph Hair, Haya Ajjan, Dana E. Harrison


Kategori Erhvervsliv, virksomheder og ledelse


ISBN-13 9781266931628


Sprog Engelsk


Indbinding Paperback


Sider 496


Udgave 2


Længde 21mm


Bredde 203mm


Højde 253mm


Udg. Dato 19 mar 2024


Oplagsdato 19 mar 2024


Forlag McGraw-Hill Education

Kategori sammenhænge