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Emotional Design

- Why We Love (or Hate) Everyday Things
Af: Don Norman Engelsk Paperback

Emotional Design

- Why We Love (or Hate) Everyday Things
Af: Don Norman Engelsk Paperback
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Why attractive things work better and other crucial insights into human-centered design

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user''s must take precedence over a designer''s aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn''t just about making effective tools that are straightforward to use; it''s about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman''s insights work for you.

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Why attractive things work better and other crucial insights into human-centered design

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user''s must take precedence over a designer''s aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn''t just about making effective tools that are straightforward to use; it''s about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman''s insights work for you.

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Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9780465051366
Indbinding: Paperback
Udgave:
ISBN-10: 0465051367
Kategori: Økonomi, finans, erhvervsliv og ledelse
Udg. Dato: 1 maj 2005
Længde: 18mm
Bredde: 138mm
Højde: 202mm
Forlag: Basic Books
Oplagsdato: 1 maj 2005
Forfatter(e): Don Norman
Forfatter(e) Don Norman

Kategori Økonomi, finans, erhvervsliv og ledelse

ISBN-13 9780465051366

Sprog Engelsk

Indbinding Paperback

Sider 272

Udgave

Længde 18mm

Bredde 138mm

Højde 202mm

Udg. Dato 1 maj 2005

Oplagsdato 1 maj 2005

Forlag Basic Books

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