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eMarketing

- Digital Marketing Strategy
Af: Raymond Frost, Alexa K. Fox, Terry Daugherty Engelsk Paperback

eMarketing

- Digital Marketing Strategy
Af: Raymond Frost, Alexa K. Fox, Terry Daugherty Engelsk Paperback
Tjek vores konkurrenters priser

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".

The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let''s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.

Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.

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Tjek vores konkurrenters priser
Normalpris
kr 573
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".

The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let''s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.

Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 442
ISBN-13: 9781032358017
Indbinding: Paperback
Udgave: 9
ISBN-10: 1032358017
Kategori: Forretningsstrategier
Udg. Dato: 5 jun 2023
Længde: 21mm
Bredde: 255mm
Højde: 177mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 5 jun 2023
Forfatter(e): Raymond Frost, Alexa K. Fox, Terry Daugherty
Forfatter(e) Raymond Frost, Alexa K. Fox, Terry Daugherty

Kategori Forretningsstrategier

ISBN-13 9781032358017

Sprog Engelsk

Indbinding Paperback

Sider 442

Udgave 9

Længde 21mm

Bredde 255mm

Højde 177mm

Udg. Dato 5 jun 2023

Oplagsdato 5 jun 2023

Forlag Taylor & Francis Ltd