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Dynamics of Mass Communication: Media in Transition

Af: Joseph Dominick Engelsk Paperback

Dynamics of Mass Communication: Media in Transition

Af: Joseph Dominick Engelsk Paperback
Tjek vores konkurrenters priser
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
Tjek vores konkurrenters priser
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kr 621
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20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
Produktdetaljer
Sprog: Engelsk
Sider: 512
ISBN-13: 9780071318266
Indbinding: Paperback
Udgave: 12
ISBN-10: 0071318267
Kategori: Medievidenskab
Udg. Dato: 16 apr 2012
Længde: 19mm
Bredde: 218mm
Højde: 275mm
Forlag: McGraw-Hill Education - Europe
Oplagsdato: 16 apr 2012
Forfatter(e): Joseph Dominick
Forfatter(e) Joseph Dominick


Kategori Medievidenskab


ISBN-13 9780071318266


Sprog Engelsk


Indbinding Paperback


Sider 512


Udgave 12


Længde 19mm


Bredde 218mm


Højde 275mm


Udg. Dato 16 apr 2012


Oplagsdato 16 apr 2012


Forlag McGraw-Hill Education - Europe