Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Donald Trump and the Branding of the American Presidency
- The President of Segments
Engelsk Paperback
Donald Trump and the Branding of the American Presidency
- The President of Segments
Engelsk Paperback

478 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.
Product detaljer
Sprog:
Engelsk
Sider:
235
ISBN-13:
9783030304980
Indbinding:
Paperback
Udgave:
ISBN-10:
3030304981
Udg. Dato:
31 okt 2023
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
31 okt 2023
Forfatter(e):
Kategori sammenhænge