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Doing Business in Emerging Markets
Engelsk
Bogcover for Doing Business in Emerging Markets af S Tamer Cavusgil, Pervez N. Ghauri, Leigh Anne Liu, 9781526494559
Specifikationer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9781526494559
Indbinding:
Paperback
ISBN-10:
1526494558
Udg. Dato:
27 apr 2021
Størrelse i cm:
18,5 x 23,2 x 2,6
Oplagsdato:
27 apr 2021

Doing Business in Emerging Markets

Engelsk
Paperback 2021
Format:

Bog beskrivelse
Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques. This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.
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Specifikationer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9781526494559
Indbinding:
Paperback
ISBN-10:
1526494558
Udg. Dato:
27 apr 2021
Størrelse i cm:
18,5 x 23,2 x 2,6
Oplagsdato:
27 apr 2021
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