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Design, Manufacture and Sell Your Bag Collection
Engelsk Paperback
Design, Manufacture and Sell Your Bag Collection
Engelsk Paperback

360 kr
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Om denne bog

Turn your passion and inspiration into a must-have bag collection and launch your own successful brand.

Handbag design is more than just a creative pursuit—it’s also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you''ll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You’ll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.

Throughout the book Ann''s former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today’s highly competitive accessories market.

With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:

The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability







Product detaljer
Sprog:
Engelsk
Sider:
416
ISBN-13:
9781350346604
Indbinding:
Paperback
Udgave:
ISBN-10:
1350346608
Udg. Dato:
28 dec 2023
Længde:
24mm
Bredde:
245mm
Højde:
189mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
28 dec 2023
Forfatter(e):
Ofte købt sammen
Andet, 2023
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Forlags vejl. pris: 1000 kr
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