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Customer-Centricity in Organized Retailing

- A Guide to the Basis of Winning Strategies
Af: Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi Engelsk Hardback

Customer-Centricity in Organized Retailing

- A Guide to the Basis of Winning Strategies
Af: Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi Engelsk Hardback
Tjek vores konkurrenters priser

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain''s upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.

This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.


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This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain''s upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.

This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.


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Produktdetaljer
Sprog: Engelsk
Sider: 175
ISBN-13: 9789811935923
Indbinding: Hardback
Udgave:
ISBN-10: 9811935920
Kategori: Forretningsstrategier
Udg. Dato: 27 jun 2023
Længde: 18mm
Bredde: 218mm
Højde: 155mm
Forlag: Springer Verlag, Singapore
Oplagsdato: 27 jun 2023
Forfatter(e): Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi
Forfatter(e) Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi

Kategori Forretningsstrategier

ISBN-13 9789811935923

Sprog Engelsk

Indbinding Hardback

Sider 175

Udgave

Længde 18mm

Bredde 218mm

Højde 155mm

Udg. Dato 27 jun 2023

Oplagsdato 27 jun 2023

Forlag Springer Verlag, Singapore