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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

- A Neo-Institutional Public Relations Perspective
Af: Sarah Marschlich Engelsk Paperback

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

- A Neo-Institutional Public Relations Perspective
Af: Sarah Marschlich Engelsk Paperback
Tjek vores konkurrenters priser
1 Introduction.- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations.- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy.- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy.- 5 Study Context: The Case of the UAE.- 6 Method.- 7 Results.- 8 Discussion.- 9 Conclusion.
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1 Introduction.- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations.- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy.- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy.- 5 Study Context: The Case of the UAE.- 6 Method.- 7 Results.- 8 Discussion.- 9 Conclusion.
Produktdetaljer
Sprog: Engelsk
Sider: 212
ISBN-13: 9783658368173
Indbinding: Paperback
Udgave:
ISBN-10: 3658368179
Kategori: Medievidenskab
Udg. Dato: 1 sep 2022
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Fachmedien Wiesbaden
Oplagsdato: 1 sep 2022
Forfatter(e): Sarah Marschlich
Forfatter(e) Sarah Marschlich


Kategori Medievidenskab


ISBN-13 9783658368173


Sprog Engelsk


Indbinding Paperback


Sider 212


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 1 sep 2022


Oplagsdato 1 sep 2022


Forlag Springer Fachmedien Wiesbaden

Kategori sammenhænge