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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy
- A Neo-Institutional Public Relations Perspective
Engelsk Paperback

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

- A Neo-Institutional Public Relations Perspective
Engelsk Paperback

429 kr
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Om denne bog
1 Introduction.- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations.- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy.- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy.- 5 Study Context: The Case of the UAE.- 6 Method.- 7 Results.- 8 Discussion.- 9 Conclusion.
Product detaljer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9783658368173
Indbinding:
Paperback
Udgave:
ISBN-10:
3658368179
Kategori:
Udg. Dato:
1 sep 2022
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Fachmedien Wiesbaden
Oplagsdato:
1 sep 2022
Forfatter(e):
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