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Converting Customer Value
- From Retention to Profit
Engelsk Hardback
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Converting Customer Value
- From Retention to Profit
Engelsk Hardback

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Om denne bog
A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value.
Product detaljer
Sprog:
Engelsk
Sider:
416
ISBN-13:
9780470016343
Indbinding:
Hardback
Udgave:
ISBN-10:
0470016345
Kategori:
Udg. Dato:
7 okt 2005
Længde:
33mm
Bredde:
152mm
Højde:
234mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
7 okt 2005
Kategori sammenhænge