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Converted

- The Data-Driven Way to Win Customers' Hearts
Engelsk Hardback

Converted

- The Data-Driven Way to Win Customers' Hearts
Engelsk Hardback

241 kr
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Om denne bog
Most companies focus on a single moment - the point of purchase. They follow customers around the internet for weeks, chasing revenue growth by waving ''please buy this!'' ads in their face. With pressure for quick results, too many marketers are boxed into these spaghetti-to-the-wall forms of digital marketing that limit potential. But what if you built a business around long-term relationships with customers, using data to understand who the best customers are and what products they want to buy? The answer: You can. And in Converted, Neil Hoyne shares exactly how to do this.
Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780593420652
Indbinding:
Hardback
Udgave:
ISBN-10:
0593420659
Udg. Dato:
22 feb 2022
Længde:
25mm
Bredde:
185mm
Højde:
181mm
Forlag:
Penguin Putnam Inc
Oplagsdato:
22 feb 2022
Forfatter(e):
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