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Content Strategy for the Web

Af: Kristina Halvorson, Melissa Rach Engelsk Paperback

Content Strategy for the Web

Af: Kristina Halvorson, Melissa Rach Engelsk Paperback
Tjek vores konkurrenters priser

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Tjek vores konkurrenters priser
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kr 364
Fragt: 39 kr
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20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9780321808301
Indbinding: Paperback
Udgave: 2
ISBN-10: 0321808304
Kategori: Webgrafik & design
Udg. Dato: 22 mar 2012
Længde: 12mm
Bredde: 227mm
Højde: 179mm
Forlag: Pearson Education (US)
Oplagsdato: 22 mar 2012
Forfatter(e) Kristina Halvorson, Melissa Rach


Kategori Webgrafik & design


ISBN-13 9780321808301


Sprog Engelsk


Indbinding Paperback


Sider 224


Udgave 2


Længde 12mm


Bredde 227mm


Højde 179mm


Udg. Dato 22 mar 2012


Oplagsdato 22 mar 2012


Forlag Pearson Education (US)

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