Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Kurv
  1. Bog
  2. Salg og marketing
  3. Reklame

Contemporary Issues in Social Media Marketing

Engelsk Paperback

Contemporary Issues in Social Media Marketing

Engelsk Paperback
Tjek vores konkurrenters priser

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including:

  • The growth in user-generated content.
  • The growing influence of AI in content creation, including virtual influencers.
  • The development and utilization of social media analytics.
  • The use of social media as the primary search engine.
  • The relationship between social media and the customer experience of the brand.

Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing. It will also be valuable reading for academics in the field and reflective practitioners.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 516
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including:

  • The growth in user-generated content.
  • The growing influence of AI in content creation, including virtual influencers.
  • The development and utilization of social media analytics.
  • The use of social media as the primary search engine.
  • The relationship between social media and the customer experience of the brand.

Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing. It will also be valuable reading for academics in the field and reflective practitioners.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 360
ISBN-13: 9781032535692
Indbinding: Paperback
Udgave: 2
ISBN-10: 1032535695
Kategori: Reklame
Udg. Dato: 3 feb 2025
Længde: 24mm
Bredde: 234mm
Højde: 154mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 3 feb 2025
Forfatter(e):
Forfatter(e)

Kategori Reklame

ISBN-13 9781032535692

Sprog Engelsk

Indbinding Paperback

Sider 360

Udgave 2

Længde 24mm

Bredde 234mm

Højde 154mm

Udg. Dato 3 feb 2025

Oplagsdato 3 feb 2025

Forlag Taylor & Francis Ltd