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Consumer Nationalism and Barr’s Irn-Bru in Scotland

Af: David Leishman Engelsk Paperback

Consumer Nationalism and Barr’s Irn-Bru in Scotland

Af: David Leishman Engelsk Paperback
Tjek vores konkurrenters priser

This book connects a detailed analysis of Irn-Bru''s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr''s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community.  As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal  forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.


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This book connects a detailed analysis of Irn-Bru''s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr''s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community.  As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal  forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.


Produktdetaljer
Sprog: Engelsk
Sider: 264
ISBN-13: 9783030533847
Indbinding: Paperback
Udgave:
ISBN-10: 3030533840
Kategori: Kulturstudier
Udg. Dato: 3 okt 2021
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 3 okt 2021
Forfatter(e): David Leishman
Forfatter(e) David Leishman


Kategori Kulturstudier


ISBN-13 9783030533847


Sprog Engelsk


Indbinding Paperback


Sider 264


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 3 okt 2021


Oplagsdato 3 okt 2021


Forlag Springer Nature Switzerland AG

Kategori sammenhænge