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Consumer Behaviour
- A European Outlook
Engelsk Paperback
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Consumer Behaviour
- A European Outlook
Engelsk Paperback

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Om denne bog

The second European edition of Schiffman and Kanuk''s classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.

Product detaljer
Sprog:
Engelsk
Sider:
480
ISBN-13:
9780273736950
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0273736957
Kategori:
Udg. Dato:
14 okt 2011
Længde:
19mm
Bredde:
266mm
Højde:
196mm
Forlag:
Pearson Education Limited
Oplagsdato:
14 okt 2011
Kategori sammenhænge