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Consumer Behaviour
Engelsk Paperback
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Consumer Behaviour
Engelsk Paperback

755 kr
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Om denne bog
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.
Product detaljer
Sprog:
Engelsk
Sider:
576
ISBN-13:
9780470994658
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0470994657
Udg. Dato:
31 mar 2009
Længde:
25mm
Bredde:
196mm
Højde:
260mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
31 mar 2009
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