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Consumer Behavior, Global Edition
Engelsk Paperback
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Consumer Behavior, Global Edition
Engelsk Paperback

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For undergraduate and graduate courses in consumer behavior.

Strategic applications for understanding consumer behavior

Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Product detaljer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9781292269245
Indbinding:
Paperback
Udgave:
12
ISBN-10:
1292269243
Kategori:
Udg. Dato:
16 jan 2019
Længde:
18mm
Bredde:
276mm
Højde:
217mm
Forlag:
Pearson Education Limited
Oplagsdato:
16 jan 2019
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