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Compulsive Buying

- Consumer Traits, Self-Regulation, and Marketing Ethics
Engelsk Paperback

Compulsive Buying

- Consumer Traits, Self-Regulation, and Marketing Ethics
Engelsk Paperback

336 kr
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Om denne bog

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

Product detaljer
Sprog:
Engelsk
Sider:
166
ISBN-13:
9781793645753
Indbinding:
Paperback
Udgave:
ISBN-10:
1793645752
Udg. Dato:
29 aug 2023
Længde:
11mm
Bredde:
153mm
Højde:
230mm
Forlag:
Lexington Books
Oplagsdato:
29 aug 2023
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