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Compulsive Buying

- Consumer Traits, Self-Regulation, and Marketing Ethics
Engelsk Hardback

Compulsive Buying

- Consumer Traits, Self-Regulation, and Marketing Ethics
Engelsk Hardback

757 kr
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Om denne bog

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

Product detaljer
Sprog:
Engelsk
Sider:
166
ISBN-13:
9781793645739
Indbinding:
Hardback
Udgave:
ISBN-10:
1793645736
Udg. Dato:
15 nov 2021
Længde:
17mm
Bredde:
161mm
Højde:
227mm
Forlag:
Lexington Books
Oplagsdato:
15 nov 2021
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