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Competitive Advantage
- Creating and Sustaining Superior Performance
Engelsk Paperback
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Competitive Advantage
- Creating and Sustaining Superior Performance
Engelsk Paperback

256 kr
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Om denne bog
COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter''s groundbreaking concept of the value chain disaggregates a company into ''activities'', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company''s relative cost position. Porter''s value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases ''competitive advantage'' and ''sustainable competitive advantage'' have become commonplace is testimony to the power of Porter''s ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter''s work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
Product detaljer
Sprog:
Engelsk
Sider:
592
ISBN-13:
9780743260879
Indbinding:
Paperback
Udgave:
ISBN-10:
0743260872
Udg. Dato:
19 jan 2004
Længde:
36mm
Bredde:
185mm
Højde:
237mm
Forlag:
Simon & Schuster
Oplagsdato:
19 jan 2004
Forfatter(e):
Kategori sammenhænge