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Co-Opetition

Af: Adam M Brandenburger, Barry J Nalebuff Engelsk Paperback

Co-Opetition

Af: Adam M Brandenburger, Barry J Nalebuff Engelsk Paperback
Tjek vores konkurrenters priser
Co-opetition offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition. Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-oriented model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies - including Intel, Nintendo, American Express and Nutrasweet - have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.
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Co-opetition offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition. Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-oriented model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies - including Intel, Nintendo, American Express and Nutrasweet - have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 304
ISBN-13: 9781861975072
Indbinding: Paperback
Udgave:
ISBN-10: 1861975074
Kategori: Spilteori
Udg. Dato: 15 sep 1997
Længde: 20mm
Bredde: 130mm
Højde: 196mm
Forlag: Profile Books Ltd
Oplagsdato: 15 sep 1997
Forfatter(e): Adam M Brandenburger, Barry J Nalebuff
Forfatter(e) Adam M Brandenburger, Barry J Nalebuff

Kategori Spilteori

ISBN-13 9781861975072

Sprog Engelsk

Indbinding Paperback

Sider 304

Udgave

Længde 20mm

Bredde 130mm

Højde 196mm

Udg. Dato 15 sep 1997

Oplagsdato 15 sep 1997

Forlag Profile Books Ltd